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Privacy Policy

Effective Date: August, 2021

General Mills is proud to market some of the world's most-trusted food brands, including Betty Crocker, Pillsbury, Nature Valley, Annie's, Yoplait, Larabar, Old El Paso, Progresso, Muir Glen, Hamburger Helper, Toaster Strudel, Gold Medal, Bisquick, Totino's, Cheerios, Cinnamon Toast Crunch, Lucky Charms, Fiber One, and Chex, as well as Blue Buffalo pet products.

We know that maintaining your trust requires that we protect your privacy – so we are very sensitive to the privacy concerns of those who use our websites, our pages and applications on third-party social media platforms, our emails, and our mobile applications (collectively, our "Sites").

This Privacy Policy explains our information practices and the choices that you, as a user of this Site, can make about the collection and use of your information.

Please note that some of our programs are subject to separate terms of use and privacy policies. Where another program links to a different privacy policy, the privacy policy in the link will govern that program. Please read and review each applicable privacy policy carefully.

INFORMATION WE COLLECT FROM YOU, FROM YOUR DEVICE, OR FROM OTHERS

We may collect information about you (and the computer or device you use to access our Sites) in a variety of ways:

  • You may directly provide information to us
  • You may choose to allow social media platforms to share information with us
  • We may gather other information from your device when you visit our Site or other services, or when you view our online ads
  • We may obtain additional information about you from other sources where permitted by law

More detail on each of these is immediately below.

Information you directly provide

When you participate in our offers, programs, or Site features (or otherwise communicate with us), you may directly provide us with information, including (but not limited to) the following:

  • Identifiers, such as name, email address, and postal address or zip code
  • Username or password
  • Phone number
  • Age or birthdate
  • Gender
  • Demographic information
  • Geolocation information
  • Purchasing behavior
  • Credit card or other payment information
  • Loyalty card information
  • Marital status and number of children
  • Contact information of family members or others
  • Other information about you, your household, your family, or others (such as commercial information like interests or product preferences)
  • Other information you affirmatively allow a third-party service (such as Facebook) to provide to us

Information from social media platforms

If you choose to access or make use of third-party social media platforms (such as Facebook or Twitter), we may receive personal information about you that you have made available to those services, including information about your contacts on those services. For example, some social media platforms allow you to push content from our Site to your contacts or to pull information about your contacts so you can connect with them on our Site. Some social media platforms also will facilitate your registration or log-in for our Site or enhance or personalize your experience on our Site. Your decision to use a social media platform will always be voluntary. However, you should make sure you are comfortable with the information social media platforms may make available to our Site by carefully reading and reviewing those platforms’ privacy policies.

Information we gather from your device when you visit our Sites or when you view our online ads

When you visit or use our Sites, or when you view our online ads elsewhere, we may use cookies or other technologies (including pixels, tags, and web beacons) to collect information about your computer or device, and your internet or other electronic network activity.

The following are examples of the types of information we may collect in this way:

  • Device type (such as desktop, tablet, or mobile device)
  • Browser type (such as Internet Explorer)
  • Operating system (such as Windows)
  • IP address, device ID, or similar information
  • Geolocation information
  • Websites or online services you visit before or after our Site
  • Your interaction with our Site (such as the links you click and the pages and items you view)
  • Whether you open or forward our emails or click on elements within these emails

Information we may obtain from other sources

We may obtain information about you, even if we don't have a direct relationship with you, from other sources, such as public databases, other brands and groups within General Mills, retailers, data aggregators, and other commercially available sources. This information may include:

  • Identifiers, such as name, email address, and postal address
  • Social media user IDs
  • Phone number
  • Age
  • Gender
  • Demographic information
  • Marital status and number and age of children
  • Income level
  • Purchasing behavior
  • Interests, hobbies, and product preferences
  • Interactions with media or advertising
  • Publicly observable activities (such as blogs and online postings)
  • Other information that has been collected by other brands or businesses within the General Mills family of companies

Please note that parts or all of the information we collect or obtain may be combined or linked (by us or by third parties providing services to us) for any of the purposes described in this Privacy Policy, including to help us customize how we communicate with you and to improve our products, services, and marketing efforts.